Icebug – Running is freedom (Kullaberg)

Icebug is a Swedish footwear brand founded in 2001. With a unique rubber compound that provides outstanding traction on wet surfaces and smart studs, which adapts to the surface and even grips on ice, icebug make shoes that allow you to stay active even when it’s slippery out there.

Our brief was to create a video expressing the essence of running and showcasing their new line of trail running shoes.

Location: Kullaberg, Sweden